Dorie Clark is an Adjunct Professor of Business Administration at Duke University’s Fuqua School of Business and the author of Reinventing You and Stand Out, which was named the #1 Leadership Book of 2015 by Inc. magazine. A former presidential campaign spokeswoman, she is a frequent contributor to the Harvard Business Review, TIME, and Entrepreneur. Recognized as a “branding expert” by the Associated Press, Inc., and Fortune, Clark is a marketing strategy consultant and speaker for clients including Google, Microsoft, Yale University, Fidelity, and the World Bank. You can download her free 42-page Stand Out Self-Assessment Workbook and learn more at dorieclark.com.
1- In no more than three sentences, please explain what you do
I write books, give talks, teach business school, and consult for people and companies about how to stand out in the world and make your biggest impact.
2- Who inspires you?
I’m inspired by Rachel Maddow, host of the popular MSNBC show, and graphic novelist Alison Bechdel. They are extraordinarily talented, openly gay, non-gender-conforming women. Their trailblazing creates more room for expression for all of us.
3- What is the biggest change you want to see in the world?
I grew up with many pets and am a huge animal lover. I’m profoundly troubled by the fact that in so many cities around the world, massive numbers of adoptable animals are still being euthanized because of overcrowding and a lack of coordination or willpower around animal spay/neuter efforts. I support the comprehensive, research-based efforts of the Target Zero initiative, which seeks to reduce to zero the number of adoptable animals needlessly killed each year.
4- What would you like to be remembered for?
I’d like to be remembered for helping provide others with the knowledge and systems to get their best ideas heard and shared in the world.
5- What is the most interesting new idea you’ve come across in the past year?
I was recently at the TED conference in Vancouver, and one of the TED Fellows, Jessica Ladd, gave a talk about developing a new online reporting system for campus sexual assaults. This is a pervasive problem and her solution is ingenious.
6- Finally, how can people engage with your work if they’d like to learn more/help?
On my website, dorieclark.com, I have more than 400 free articles about marketing, branding, networking, productivity, and more. And folks can download my free 42-page Stand Out self-assessment workbook.