Social Good Six Interview 66: Jude Habib

Social Good Six Interview 66: Jude Habib


Jude set up sounddelivery in 2006 to help non-profit organisations and other socially-minded enterprises embrace the changing digital landscape and find new ways of telling their stories.

Jude’s broadcast experience includes twelve years of working across the BBC as a reporter, producer and project manager. She spent five years developing and delivering social action campaigns such as Ring Around Carers, Hitting Home, Africa Lives on the BBC, Talking Teenagers and Children in Need. She is a fellow of the The School for Social Entrepreneurs and the recipient of an UnLtd Millennium Awards grant.


1- In no more than three sentences, please explain what you do 

I champion stories that need to be told, stories that challenge prejudice and disadvantage, and have the power to create social change. I do this by supporting –  through training, consultancy and project work  – charities, community groups, social enterprises and other socially minded organisations to tell their stories with confidence and impact.  I am passionate about working with the people who these charities advocate for  including young people, survivors of domestic violence, those with experience of the care system, ex offenders and to support them to have a voice. This drives me.


2- Who inspires you? 

Being a freelancer  can be challenging at times but what keeps me going are the people I meet through my work.  Last year  I ran storytelling workshops with women who had first hand experience of domestic  violence and abuse.    By the end of a series of workshops they recorded their testimonies which took a great deal of bravery and trust within the group.  Uppermost in their minds was the importance of telling their stories to help other women who may face a similar situation.   They were truly inspiring and reminded me why I do what I do.


3- What is the biggest change you want to see in the world? 

I want people to listen to each other more.  There is so much talking going on that people don’t listen enough.  If we want to create  lasting social change on issues that need addressing we need to listen to people with lived experience of an issue to be part of the solution. For example I’ve recently worked with people with experience of  the poverty in their communities.  And if we want to change the negative perceptions of poverty  people in positions of influence and power from policy makers, service commissioners to  programme makers  and journalists need to ensure that they listen to those with the best insights and it is those with the first hand experience.


4- What would you like to be remembered for? 

I hope I’ll be remembered as someone who has been encouraging and supportive to the organisations I’ve worked with since I started working in the charity sector or my social campaigning work when I worked at the BBC.  However, I suspect I’ll always be known for my dark side….that  I’ m slightly bonkers and go to the Eurovision Song Contest every year!


5- What is the most interesting new idea you’ve come across in the past year? 

The most interesting ideas are often the ones that are rooted in a powerful story.  Andiamo is a social tech company set up by an amazing husband and wife couple  Their son Diamo had a difficult birth due to medical negligence leading to cerebral palsy. He needed extensive treatment to help him with the most basic functions such as eating, sitting and looking around, this included him having a multitude of orthotics braces and gators.

Everyday care was challenging, but finding the correct orthotics was another case all together. Family life revolved around continual orthotic appointments and the process became extremely frustrating.  After Diamo passed away in March 2012  they set up to create an organisation pioneering 3D body scanning and 3D printing techniques to orthotics. The revolutionary approach cuts the time it takes to deliver a customised brace from six months to just 48 hours, which is crucial for young patients who have often outgrown the brace by the time it has been made



6- Finally, how can people engage with your work if they’d like to learn more/help?

I always like to hear how organisations are harnessing  digital technologies to tell their stories more authentically and I’m always happy to chat through ideas.  I’d also love to hear from other organisations who are passionate about digital storytelling. My website has information and contacts.

Being the Story – Friday 16th September 2016 As part of my quest to get people to understand the power of first hand storytelling I’m curating an event to give a platform to people who might not have one. I’m bringing together an amazing line up of 12 speakers, which will include a social entrepreneur, lawyer, artist, photojournalist, campaigner with lived experience of everything from poverty to war and I hope this will inspire charities to give the people they support a voice.

Being the Story with spark conversations and stimulate ideas that people can take back to their work place.  I hope many of you will join me. #BeingTheStory


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